Education regulatory video creation | Instill Education
An emerging tertiary educational Institute approached G2C Learning with an urgent request to create two videos required for regulatory purposes. The goal was to create two walkthrough videos. The first focused on a campus showcase to students, whilst the second focused on presenting the various digital learning opportunities students would have access to. However, since these videos were required for regulatory purposes, it was of the utmost importance that the videos were produced at the highest possible quality.
Understanding the importance of these videos and having to work with a tight deadline, the G2C team decided to divide the work. One group focused on the video showcasing the campus, whilst the other group focused on the video presenting the institute’s digital learning opportunities. The campus video required G2C Learning to create a script and shot list to ensure the effective use of time whilst on campus. The digital learning opportunities video was created using screen capture footage and professionally edited together with a voice-over.
The decision to divide the work resulted in a quick development turnaround time for both videos. With the client having provided a preliminary script, only a small number of changes were made to both videos. This allowed the G2C team to focus their time on delivering high-quality videos that would suit the regulator’s needs. The team’s effective time management ensured the videos were delivered well before the deadline which allowed the client time to request any further changes that were required.
Multimedia Awareness Campaign | Vector Logistics
Our client is a leading logistics company across South Africa. The company needed to inform their client base of a new tool that would improve client/ company communication, as well as alleviate the strain on call-centre staff. The key objective was to ensure client uptake with the tool and that client’s understood what the tool could do and how they could access it.
After consulting numerous Subject-Matter Experts in the company, G2C Learning opted for a multi-media awareness campaign. This would involve using informative posters which could be easily distributed, providing an in-depth FAQ for clients to refer to, as well as an explainer video that functions as both an advertisement and a digital aid.
The findings from consulting with SME’s resulted in a quicker turnaround time, as well as improved feedback sessions with clients. One week after the tool was released to clients and the awareness campaign was rolled out, tool usage increased by an average of 71% and a further increase is expected as the video and FAQ reach more customers of the client.
Leadership Programme | Standard Bank
A leading financial services provider approached G2C learning with a video creation need for their Leadership Program. The goal was to create a video that would create hype and excitement for the delegates attending the Leadership Program but also give an overview of the program to the delegates. In addition, the client asked for an extra video that showcased the previous Leadership Program Alumni’s experiences.
With the client providing a clear outcome for the videos, G2C Learning knew that the biggest obstacle would be the delivery time frame. Accustomed to working with tight deadlines the team decided to use the tools at their disposal and created three draft videos so that the client could decide on the video’s style. This ended up saving numerous rounds of feedback and revision and provided a clear indication to the client of the video outcome early in the process. Because of previous interactions with the client, our excellent design team fully understood the look and feel of the brand guide needed for the video.
Due to fast and effective planning, both videos were delivered before the deadline with only a few revision changes needed. The video was positively received by the delegates and successfully created excitement around the Leadership Program.
The benefit of being a digital learner
If there is anything that the last few years have pushed into focus it’s that learning has taken a bold direction. The concept of a digital learner, while not new, has certainly been revolutionized. Learning has been taken out of the classroom, the training workshop, and has been placed into the learners’ hands through technology.
The combination of mobile devices, learner management systems, and skilled coders has allowed teachers and educators to move their learning to digital platforms. Zoom lessons, online work and assignments, and even videos created by teachers explaining the assignment are all possible. How content can be delivered is not the only benefit in the era of digital learning.
Imagine it’s your first day at university and you aren’t sure where your class is, with the tap of a button on an app, a 3D arrow could appear directing you to your class. What if a learner wants to book a time to interact with a lecturer? No problem, lecturers can create digital calendars with meetings times for students to book. Processes like providing marks or feedback become much more responsive as learners can quickly check their progress. Facilitators can track the amount of time learners spend on different modules and react to any problem areas. Small things such as learners being able to see the checklist of books they need to read and their sections can help a learner focus on key learnings rather than miscellaneous management. The use of digital apps can help many processes be much more effective.
With these examples, one can see how the digital learner does not only benefit from having their educational content online but also how their learning experience can be shaped.
However, as great as these benefits are we need to be aware that not every learner has the same mindset toward digital learning. Older learners today or trainees for a business can often be skeptical or against the notion of online learning and getting them to interact with a learner management solution may be detrimental to their learning.
Pearson’s has done an excellent job at showing how the digital learner is a diverse solution that digital learning can offer, but it is highly dependent on the type of learner you are dealing with. G2C Learning is aware of this difference and that is why we push to always understand the learner before implementing solutions.
Web-based whiteboarding tools are not something new, popular online whiteboarding tools like Miro and Mural have been around since 2011. On April 21, 2021, Figma announced the release of FigJam the latest addition to this list of growing online whiteboarding tools.
So, what is FigJam?
FigJam provides an online space to collaboratively brainstorm creative solutions, organise and explore ideas and research with a range of tools. In this day and age where working from home and remotely from across the globe is becoming the new normal, Figma has created an intuitive yet simple space that makes it easier to bring teams together to collaborate in real-time.
In FigJam, the infinite whiteboard is presented as a simple yet aesthetically pleasing dotted grid with a user-friendly toolbar. The simplicity of both the design and functionality of the board and the toolbar makes it quite an easy program to introduce to clients and team members.
This space can be used for a range of purposes and some of the common purposes are:
Brainstorming ideas and solutions.
Creating decision trees, flowcharts, and mind maps.
Collecting and organising ideas and research.
Feedback and critique meetings
To make it even easier, FigJam has a range of premade templates for research, team meetings, and diagrams to choose from when starting a new project. If none of those templates meet your project needs you can also explore the templates made by others in the community.
When doing a project there is a limited but intuitive list of tools in FigJam’s toolbar which include:
Sticky notes with authorship and shapes to share ideas and thoughts.
A marker to free draw and make notes.
Stickers, stamps, and emojis to give interactive and personalised feedback.
Connectors which are arrows that can be used to create mind maps and flowcharts with shapes.
Figma has also taken the time to create a list of curated colours that can be used on the marker tool, text, shapes, connectors, and sticky notes. The designers ensured objects that can be written on like shapes and sticky notes are less saturated in colour to create contrast between the text and the coloured objects, helping to create better readability.
To help one learn how to use all these tools and their related shortcuts there is a handy template called FigJam basics. I would recommend going through this template before starting a project as it is a simple but fun tutorial on how to use all the tools available to you.
FigJam also provides a few methods of communication when working on your project with your team. You can post comments on each other's works and use cursor chats which create a temporary message through live typing, although I personally found the cursor chat somewhat odd to use. However, Figma has announced that sometime in the future they will be adding a built-in voice chat which will not require the use of a third-party program like Zoom.
There are some challenges to FigJam like navigation can become tricky when the board becomes quite large, but price may probably be the biggest challenge for some. For the rest of 2021, FigJam will be free to use but from 2022 they will offer free and paid plans of $8 or $15 per editor per month. The cost of needing a license per editor could become pricey when working on projects with larger teams.
Overall, I think FigJam has the potential to help increase productivity and make it easier to bring teams together in an environment that is becoming more digital. By being a central space for team members to meet in real-time to collaborate, ideate, brainstorm, and get feedback on projects.