A leading financial services provider approached G2C learning with a video creation need for their Leadership Program. The goal was to create a video that would create hype and excitement for the delegates attending the Leadership Program but also give an overview of the program to the delegates. In addition, the client asked for an extra video that showcased the previous Leadership Program Alumni’s experiences.
With the client providing a clear outcome for the videos, G2C Learning knew that the biggest obstacle would be the delivery time frame. Accustomed to working with tight deadlines the team decided to use the tools at their disposal and created three draft videos so that the client could decide on the video’s style. This ended up saving numerous rounds of feedback and revision and provided a clear indication to the client of the video outcome early in the process. Because of previous interactions with the client, our excellent design team fully understood the look and feel of the brand guide needed for the video.
Due to fast and effective planning, both videos were delivered before the deadline with only a few revision changes needed. The video was positively received by the delegates and successfully created excitement around the Leadership Program.