The Proof is in the Results

Here’s a closer look at how we helped our clients turn strategy into
measurable impact, one clever move at a time.

Unconscious Bias | Discovery

Client Need

South Africa’s continuously changing environment requires concerted conscientious efforts towards transformation and understanding. Our client, a leading financial service provider in South Africa with more than 25 million customers approached G2C Learning with the request to help them create a stronger environment for transformation. With a service provider this large, one of the main challenges was handling the scale at which the solution needed to be rolled out at. Our key challenge in helping create an environment that fostered transformation was tackling employee unconscious bias as these attitudes ultimately affect how people feel about each other and can hinder efforts to create inclusion and diversity.

The Solution

Dealing with unconscious bias is a sensitive matter that requires delicate addressing. To help not overwhelm and ensure learners could engage with the content, multiple highly stylised animated videos that addressed the content piece by piece in small sections were created. This solution allowed learners time to process and reflect, introducing the topic in one video and expanding into how the unconscious mind affects our decision-making in another.

The Result

The unconscious bias change management was received as a resounding success. The change was seen as a step forward to further transformation in the company. The sectional rollout meant concerns with the topic could be addressed with employees as they arouse. The change management has affected over 8000 employees many of which are in senior positions where change management can have the most impact. In addition, due to the success of the videos, an action plan can be created to assist with mitigating factors that might contribute to how the company moves forward with transformation.

Multimedia Awareness Campaign | Vector Logistics

Client Need

Our client is a leading logistics company across South Africa. The company needed to inform their client base of a new tool that would improve client / company communication, as well as alleviate the strain on call-centre staff. The key objective was to ensure client uptake with the tool and that client’s understood what the tool could do and how they could access it.

The Solution

After consulting numerous Subject-Matter Experts in the company, G2C Learning opted for a multi-media awareness campaign.

This would involve using informative posters which could be easily distributed, providing an in-depth FAQ for clients to refer to, as well as an explainer video that functions as both an advertisement and a digital aid.

The Result

The findings from consulting with SME’s resulted in a quicker turnaround time, as well as improved feedback sessions with clients. One week after the tool was released to clients and the awareness campaign was rolled out, tool usage increased by an average of 71% and a further increase is expected as the video and FAQ reach more customers of the client.

“It has been a joy to work with G2C Learning on this intervention. They’ve guided me step by step on my change management approach and they have delivered so fast against their key outcomes.”